Glossary entry

English term or phrase:

house ads

Romanian translation:

publicitate autopromoţională

Added to glossary by Enrique Cavalitto
Sep 12, 2008 13:59
15 yrs ago
1 viewer *
English term

house ads

GBK English to Romanian Marketing Advertising / Public Relations
Definition from AdGlossary:
A type of banner advertisement that a web site publisher runs in an ad space when no paying advertisement is available to fill the space. Typically filled with an advertisement promoting one of the web sites services, products or features.
Example sentences:
For one, the company will be serving almost no house ads, according to its president, Rick Boyce. Instead, it will roll out larger ad sizes -- similar to publishers including CNET, who are offering products that include only one, large-size advertising position per page. (Adapt SEM)
Some of these targeted banners were house ads, promotions for the newspaper. House ads were coded as banners. Teasers to "inside" content sometimes looked like banner ads. They were not coded. (The CCJA online)
The numbers they must face are not pretty. Clickthrough rates on banner ads are clearly less than stellar (generally found to be less than 0.5 percent on average), and a recent study by AdRelevance, a division of Media Metrix, found that nearly 20 percent of online advertising consists of self-promotional house ads. (Internet World Magazine)
Proposed translations (Romanian)
3 +4 publicitate autopromoţională
Change log

Sep 15, 2008 13:16: Mauricio Zoch changed "Stage" from "Submission" to "Completion"

Sep 16, 2008 16:26: Enrique Cavalitto changed "Edited KOG entry" from "<a href="/profile/113000">Lucica Abil (X)'s</a> old entry - "House Ads"" to ""publicitate autopromoţională""

Proposed translations

+4
6 hrs
Selected

publicitate autopromoţională

Sau%20%E2%80%9Ereclame%2Fanun%C5%A3uri%20publicitare%20autopromo%C5%A3ionale%E2%80%9D

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Note added at 6 hrs (2008-09-12 20:47:36 GMT)
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Scuze, era: „reclame/anunţuri publicitare promoţionale”

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Note added at 6 hrs (2008-09-12 20:48:04 GMT)
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Scuze, era: „reclame/anunţuri publicitare autopromoţionale”
Definition from distinctive-works:
house ad<br />reclama auto-promotionala rulata pe propriul site, pentru a folosi spatiile publicitare care nu sunt ocupate de campanii platite
Example sentences:
In sedinta publica din data de 16 ianuarie 2007, Consiliul National al Audiovizualului a decis sa sanctioneze cu somatie publica urmatoarele posturi TV si radio, se arata intr-un comunict al CNA: .... pentru inserarea de publicitate autopromotionala (ghiseulbancar)
Note from asker:
Here is a picture of the section for further reference: http://i66.tinypic.com/x6rdw.png
Peer comment(s):

agree Antonia Toth
9 hrs
agree RODICA CIOBANU
12 hrs
agree Cristiana Coblis
13 hrs
agree wordbridge
1 day 21 hrs
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4 KudoZ points awarded for this answer.
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