English to Spanish Social Sciences Idioms / Maxims / Sayings

En un texto que analiza la semiótica de un anuncio publicitario para un auto Audi:

"The caring father of the Audi advert was very much an invention of the late 1980s and early 1990s, replacing previous images of hard masculinity. Such connotations can become naturalized to such an extent that they take over altogether. Once the Audi has achieved its status as a symbol of caring efficiency it may still be associated with that, even without the particular narrative that constructed it."