French term
billboard
Dans le domaine du parrainage ou sponsoring TV, un billboard est une animation graphique présentant le parrain ou sponsor d’une émission TV sponsorisée ...
we don't appear to use the same term in English
thanks
| 3 +3 | billboard |
Mair A-W (PhD)
|
| 3 +2 | (sponsorship) bumper |
DOROTA BRZOSKWINIA
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| Belgian but fwiw |
writeaway
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| US/UK |
Alison MacG
|
Non-PRO (2): philgoddard, writeaway
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Proposed translations
Germany
above and beyond
Native in: English (Variant: British)
Works in: German to English, Dutch to English
billboard
| agree |
philgoddard
5 mins
|
| agree |
writeaway
: your ref confirms. an English-sounding word/term in Fr business/marketing is often enough English being used in French
49 mins
|
| agree |
Tony M
: Yes: but ONLY for US, this term is not generally used in the UK.
15 hrs
|
Poland
Excellence you can afford
Native in: Polish 
, Portuguese
Works in: Polish to Portuguese, Polish to French, French to English, and 10 more.
(sponsorship) bumper
"Anybody who watched TV will have, at some point, seen a sponsorship bumper. Often referred to as simply “bumpers” or “bumps”, they are a short 10-20 second advert, nestled between the show and the ad break, for a brand that is sponsoring the TV show you are watching.
They appear before, during and after many of our most loved TV shows and you may now be so used to them that you don’t even realise there is an advert there, which is what makes them so effective."
Sponsoring a programme allows an advertiser to place a series of short credit sequences or bumpers, featuring their logo and a commercial message, around a programme.
| Thanks this is perfect |
| agree |
Margaret Morrison
: Agree - bumper or interstitial: billboard seems to be for a static image and reference does say "Animation graphique" so maybe billboard not being used correctly in original!
4 hrs
|
| agree |
Tony M
: Yes, definitely this one for the UK! And Starbar, the 'inaccurate' use is not unusual where an EN word is used in FR, sometimes with an incomplete or slightly skewed meaning.
15 hrs
|
Reference comments
Belgian but fwiw
Message court (de l'ordre de 5 à maximum 10 secondes) faisant généralement mention d'un sponsor de façon plus ou moins sophistiquée. La réglementation en vigueur varie selon la Communauté (flamande ou francophone) concernée: la présence du produit dans le billboard est autorisée au Nord, mais pas au Sud. Ce message apparaît généralement avant, parfois après, le programme sponsorisé par un annonceur.
http://www.cim.be/fr/glossary#letter_b
United Kingdom
Patents and related material specialist
Native in: English (Variants: Scottish, UK, British) 
Works in: German to English, French to English, Swedish to English, and 4 more.
US/UK
Billboard
Airtime awarded to a programme sponsor at the beginning/end of a sponsored programme or at the beginning/end of commercial breaks within the programme for showing the sponsor credits. Also known as Break Bumper or Sponsorship Bumper in the UK.
http://www.agbnielsen.net/glossary/glossaryQ.asp?type=alpha#...
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