Glossary entry

French term or phrase:

verticalisé ensuite au sens marketing

English translation:

which can be vertically tiered [or scaled] to match business needs

Added to glossary by Calou
Jan 3, 2005 14:57
19 yrs ago
3 viewers *
French term

verticalisé ensuite au sens marketing

French to English Marketing Computers: Software Software
XXXX ne développe qu'un seul progiciel, ***verticalisé ensuite au sens marketing*** en offres métiers. Chacune des solutions présentées ci-dessous exploite une partie des fonctionnalités disponibles dans l’ensemble du progiciel.
o Ceci permet une grande souplesse lors de la mise en œuvre dans des contextes de clients qui ont plusieurs métiers. Ainsi, XXXX est capable de gérer en une seule implantation toutes les combinaisons métiers tels que la distribution BtoB, le Retail et la VPC.


Par avance merci et très bonne année à tous !!!

Discussion

Non-ProZ.com Jan 5, 2005:
Not easy to make a choice. Thank you very much for your answer Zaphod ;o)

Proposed translations

7 mins
French term (edited): verticalis� ensuite au sens marketing
Selected

which can be vertically tiered [or scaled] to match business needs

An expert system that can be tiered..set up in tiers depending on the business needs of the customer....best way to say it in my opinion..and in English there is no need to use the word marketing...

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Note added at 10 mins (2005-01-03 15:07:58 GMT)
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Please note: These companies are always looking for new ways to express ideas in IT. Marketing bumph can be very slick...others should be so lucky to have found such a term....:)

\\I used to write this stuff for a living...

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Note added at 22 mins (2005-01-03 15:19:53 GMT)
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Final thought: the ENSUITE is actually not very smooth in French...they mean they sell the program and then it can be customized..to fit the needs of the business that is purchasing it...

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Note added at 50 mins (2005-01-03 15:48:07 GMT)
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as in:
planning and collaboration support environment software system – an aid to
... Specifically, the capabilities are vertically tiered to (i) detect the ...
www.university-technology.com/tosearch.php - 245k - Cached - Similar pages


au sens marketing refers to the structure...not to actual marketing
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4 KudoZ points awarded for this answer. Comment: "Thank you very much Jane for all your comments which truly helped me. Marketing bumph is indeed very slick ! All the best for 2005 ;o)"
+1
32 mins

marketed as a vertically integrated package

each level depending in part on the one below or above it.
I agree with Jane that it's tough to pin down an exact term is such a mobile domain. I adapted my phrasing from the concept of vertical corporate structuring
Peer comment(s):

agree DocteurPC : except that it's not integrated, au contraire, each one is sold as a vertical package
7 hrs
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