Glossary entry

French term or phrase:

bonne tenue/tenue du magasin

English translation:

good appearance/appearance of the store (of the items on display)

Added to glossary by Carmen Schultz
Oct 13, 2005 22:57
18 yrs ago
11 viewers *
French term

bonne tenue/tenue du magasin

French to English Marketing Marketing Manual for a franchise store
tenue = dressed properly? proper attire? good presentation? attractive presentation? attractive display?

This appears various times.
It also appears on a checklist for a review of the manager and her duties under the name of "tenue du magasin".


- She participates in setting up the store window displays and making sure they are 5555?????5555.

Context:

Commerce

La responsable, garante de l’atteinte de l’objectif de CA fixé pour sa boutique. assure par sa présence sur le point de vente, le suivi opérationnel :

- Elle vérifie au quotidien l’image générale donnée par sa boutique et la tenue de sa boutique (merchandising).
- Elle participe à l’élaboration des vitrines et vérifie leur bonne tenue.
- Elle s’assure de la bonne tenue et présentation de son équipe.
- Elle est garante de l’accueil et du conseil réservé aux clients.
- Elle forme son équipe, prodigue les conseils visant à optimiser les performances commerciales et rectifie au besoin certains comportements.
- Elle informe son équipe des objectifs et des performances commerciales obtenues ( CA, panier moyen, indice de vente…)

Proposed translations

+8
14 mins
Selected

good appearance/appearance of the store (of the items on display)

although it can mean several things such as outfit; behaviour-- in this context it seems to refer to the good appearance of the store or of the items on display

Definition
tenue f 1. (comportement) behaviour Brit, behavior Am; avoir de la ~/manquer de ~ to have good/no manners; un peu de ~! manners, please! 2. (vêtements) outfit; se mettre en ~ to change; ~ de soirée evening dress 3. MIL uniform; ~ de campagne [o combat] combat dress 4. (gestion: d'une maison, restaurant) running; la ~ des livres de comptes the bookkeeping 5. (réunion: d'un congrès, d'une assemblée) holding 6. AUTO ~ de route road-holding


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Note added at 16 mins (2005-10-13 23:13:44 GMT)
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it could be interchangeable with "allure" as in "une bonne allure"

"AGOOD APPEARANCE or LOOk"

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Note added at 17 mins (2005-10-13 23:14:40 GMT)
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"STYLE" (Look)
Peer comment(s):

agree Calou : ;o)
10 mins
merci...
agree Deborah Workman
15 mins
thanks
agree Georges Tocco
32 mins
merci bien, Georges
agree sktrans
1 hr
merci
agree Michele Fauble
7 hrs
merci
agree Sylvia Smith
7 hrs
merci
agree LydieC
7 hrs
merci
agree Mario Calvagna
14 hrs
merci
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Good appearance, proper display.... they work. Thank you."
16 hrs

for things: proper display etc//for people: appropriate attire or appropriately

dressed.


Elle vérifie au quotidien l’image générale donnée par sa boutique et la tenue de sa boutique (merchandising).= see? It says Merchandising...products are properly displayed (merchandizing).

Elle participe à l’élaboration des vitrines et vérifie leur bonne tenue= and makes sure the displays are right/up to date. For example, not leave up an Xmas display in January!!

Please note:
bonne tenue of a person= well groomed or properly or appropriately dressed or attired.


bonne tenue d'un magazin: the appropriate look or appearance; correct display of products...

the words mean different things for People and Things


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Note added at 16 hrs 43 mins (2005-10-14 15:40:39 GMT)
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Please note: bonne tenue du magazin Includes Cleanliness.

I am giving all this to you based on the fact that this is one of my subject areas and that my sister owns a very successful Children's Clothing Store.

cheers

for the bonne tenue of the store: I would say both that the displays are proper and that the store is Clean. That is especially important in a Children's store...you may want to give your customer that alternative in the translation

Proper display/cleanliness of the store
Something went wrong...
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