Glossary entry (derived from question below)
French term or phrase:
dans les enseignes du groupe YYYY
English translation:
in the outlets/stores of the YYYY Group
Added to glossary by
Carol Gullidge
Apr 29, 2009 15:26
15 yrs ago
1 viewer *
French term
United Kingdom
poetically precise prose with... panache
Native in: English 
Works in: French to English, Spanish to English, English
dans les enseignes du groupe YYYY
French to English
Marketing
Marketing
Afin de permettre ce développement, les familles prioritaires sur lesquelles la part de marché du Fournisseur ****** dans les enseignes du groupe YYYY ****** doit progresser sont les suivantes
__________
I've just realised that I don't really understand what is meant here at all (having once thought I did!).
It's "enseignes" that is causing me most dificulty...
Many thanks in advance for any help with fathoming this out.
__________
I've just realised that I don't really understand what is meant here at all (having once thought I did!).
It's "enseignes" that is causing me most dificulty...
Many thanks in advance for any help with fathoming this out.
Proposed translations
(English)
| 3 +4 | in the outlets/stores of the YYYY Group |
David Goward
|
| 3 | units |
Chris Galtress
|
| 3 -1 | in YYYY group s subsidiaries |
Sophie Jeangeorges
|
Proposed translations
+4
7 mins
Selected
in the outlets/stores of the YYYY Group
I think it's probably referring to stores, but I think I'd play safe and use the rather vaguer "outlets" instead.
Note from asker:
| many thanks David! I had been using "retailers", but all of a sudden, it no longer seemed to make sense... ! |
4 KudoZ points awarded for this answer.
Comment: "thanks again David! This is in fact what I opted for"
-1
12 mins
Sophie Jeangeorges
France
France
Native in French
France
Quality and efficiency
Native in: French (Variant: Standard-France)
Works in: English to French
in YYYY group s subsidiaries
Here is the definition I found in Le Petit Robert 2006 : raison sociale dont dépendent plusieurs établissements -> Les enseignes de la distribution
See also : http://www.definitions-marketing.com/popup.php3?id_article=9...
See also : http://www.definitions-marketing.com/popup.php3?id_article=9...
Note from asker:
| Many thanks Sophie! That link is especially helpful! |
Peer comment(s):
| disagree |
rkillings
: Good link, but 'subsidiaries' (= filiales) has nothing to do with the meaning of enseigne.
1 hr
|
4 hrs
Chris Galtress
Native in English
Specializes in field
Good linguist bags of management experie
Native in: English
Works in: French to English
units
this is sometimes used in a retail context
Note from asker:
| many thanks Chris for the help! |
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