Glossary entry (derived from question below)
French term or phrase:
asile-colis
English translation:
third party/piggy-back inserts
Added to glossary by
Joelle Glore (X)
Sep 30, 2010 13:33
13 yrs ago
5 viewers *
French term
asile-colis
French to English
Marketing
Marketing / Market Research
Promotion, advertising
This is a cross marketing techique involving two brands: a leaflet advertising brand A is inserted in brand B box. Is there a word for this in English? Many thanks in advance.
Proposed translations
(English)
| 3 +3 | third party/piggy-back inserts |
Marian Vieyra
|
| 4 | third-party advertising |
Chris Hall
|
| 4 | piggy-back marketing |
Catharine Cellier-Smart
|
Change log
Oct 1, 2010 18:29: Joelle Glore (X) Created KOG entry
Proposed translations
+3
6 mins
Marian Vieyra
United Kingdom
United Kingdom
Native in English
Specializes in field
United Kingdom
WorldWideWords
Native in: English (Variant: UK) 
Works in: French to English, Spanish to English, Portuguese to English
Related KudoZ points
:
14
Selected
third party/piggy-back inserts
According to the reference below.
Peer comment(s):
| agree |
Martyn Greenan
50 mins
|
|
Thanks, Martyn
|
|
| agree |
Verginia Ophof
6 hrs
|
|
Thanks, Verginia
|
|
| agree |
philgoddard
9 hrs
|
|
Thanks, Phil.
|
4 KudoZ points awarded for this answer.
Comment: "Thanks, Marian! This is exactly the phrase I was looking for."
4 mins
Chris Hall
Native in English
Works in field
219 témoignages et ils ne cessent pas...
Native in: English (Variants: UK, British)
Works in: French to English, English
Related KudoZ points
:
16
5 mins
Catharine Cellier-Smart
Reunion
Reunion
Native in English
Reunion
The Smart Solution
Native in: English (Variant: British)
Works in: French to English, Creoles & Pidgins (French-based Other) to English, English
Related KudoZ points
:
8
piggy-back marketing
Piggyback marketing is an arrangement in which one firm distributes a second firm's product or service.
The second company adds value by offering a more complete solution to the foreign market.
The second company piggybacks its products on to the international market, without incurring the marketing and distribution costs associated with exporting.
Piggyback marketing works well when product lines are complementary and appeal to the same customers.
Accessory type products
Value added resellers
http://www.pierobon.org/export/ch3/piggy.htm
The second company adds value by offering a more complete solution to the foreign market.
The second company piggybacks its products on to the international market, without incurring the marketing and distribution costs associated with exporting.
Piggyback marketing works well when product lines are complementary and appeal to the same customers.
Accessory type products
Value added resellers
http://www.pierobon.org/export/ch3/piggy.htm
Discussion
"The concept is simple. Find products and services that complement yours and work with the companies that provide them to promote their offerings and yours simultaneously."
or
http://www.shipwire.com/help/enhanced-insert-handling/