Glossary entry

French term or phrase:

charte graphique

English translation:

graphic identity or graphic theme

Added to glossary by French2English
Feb 24, 2005 13:45
19 yrs ago
6 viewers *
French term

charte graphique

French to English Art/Literary Photography/Imaging (& Graphic Arts) web design
Document is about graphic design for a website. In the following, would you translate 'charte graphique' simply as 'graphic design' or would there be another term here? Is there such a thing as a 'graphic plan' in terms of graphic design?


Potentiellement et pour chaque projet, le studio graphique X procède à l’analyse de données portant sur l’univers de la marque et de ses concurrents. Les tendances ergonomiques et les modes de navigation sont des éléments concourrant à établir la charte graphique du futur site.

Proposed translations

4 mins
Selected

graphic theme

or just theme

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Note added at 13 mins (2005-02-24 13:58:49 GMT)
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aka site styles
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1 KudoZ points awarded for this answer. Comment: "Well - I went all around the houses on this one. What the client wanted in the end, it turned out, was 'graphic identity' - which I understand to be pretty similar to 'graphic theme'. It was actually open to a very wide interpretation within the context, I decided - depending on one's past experience of such things. Thanks!"
18 mins

the graphics

one taks of "website graphics"

normally a "charte graphique" would be a "style guide" but that doesn't work here
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19 mins

graphic style, style guide

This usually refers to a style guide, i.e. all the rules governing the style of marketing and PR materials (font, type size, colors, etc), but "graphic style" might work better here.
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22 mins

pie chart, bar graph...

In English we usually specify what type od graphic it is.
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+1
22 mins

(website} design guidelines

I recently did a charte sonore...sound guidelines for a telephone systems...for the engineers...

Web site design guidelines for official SCU Web sites. ... Web Site Design. This guide describes the design standards established for Santa Clara ...
www.scu.edu/webpublishing/design/index.cfm - 23k - Cached - Similar pages


Research-Based Web Design & Usability Guidelines


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Note added at 23 mins (2005-02-24 14:09:18 GMT)
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- graphics
- other programming used (like Java or that mx or lx thing, can\'t remember)
- site architecture
- link structure
etc etc
not just FONT and colors

the whole shebang

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Note added at 24 mins (2005-02-24 14:10:18 GMT)
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also includes Of Course, Site Navigation rules

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Note added at 25 mins (2005-02-24 14:10:58 GMT)
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design guidelines of course would include a style sheet..but a style sheet is more limited in scope...fonts etc
Peer comment(s):

agree Monica Sandor : design guidelines sounds good, site architecture perhaps if it is really a large site with a complex architecture
6 mins
sigh...everybody likes charter..but it just does not cut it, IMO
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+1
54 mins

it's "graphics charter"

we went through this with a client - it's the cahier des charges for graphics that defines things like 'no other objects within 3 cm of the brand logo', the tier-system for powerpoint presentations, etc etc.
Peer comment(s):

agree df49f (X) : exactly
1 hr
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