Glossary entry

French term or phrase:

fidélisation

English translation:

loyalty development

Added to glossary by Susan Gastaldi
Jan 13, 2007 08:58
17 yrs ago
1 viewer *
French term

défidélisation

French to English Bus/Financial Retail discussion on the impact of Private Labels (MDDs) in retail sales of food products
" Le rattrapage actuel semble indiquer une ouverture plus forte vers
la MDD comme source de marge et défidélisation, sans pouvoir dire s’il s’agit d’une inflexion ou d’un véritable changement de modèle."
Any suggestions how I can translate "défidélisation" ? Thanks
Proposed translations (English)
4 +5 loyalty development

Proposed translations

+5
14 mins
Selected

loyalty development

it is "source .... de fidélisation" (2 words)
Peer comment(s):

agree Laurel Clausen
1 hr
agree Bourth (X) : Logically it should be so
4 hrs
agree Alice Saunders (X)
4 hrs
agree Mark Nathan
4 hrs
agree Rob Grayson : Oui, je pense en effet que c'est l'explication la plus probable!
5 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thanks you very much, Francis. I'm working from a scanned document that isn't very clear but now I see that you (and everyone else) must be right - it makes sense. Thanks again"
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