Glossary entry

French term or phrase:

(premier rang) touche

English translation:

first row by the touchline

Added to glossary by HelenG
Aug 9, 2007 12:53
16 yrs ago
French term

(premier rang) touche

French to English Other Sports / Fitness / Recreation Rugby
This is in a section of the contract regarding the visibility of X through advertising at games.
"Visibilite sur le terrain:
- de 3 panneaux de 6x1m de *premier rang (touche)*"
Does anyone know where this is?
TIA

Discussion

Cervin Aug 9, 2007:
front of the first row of seats but dont obscure the view- and they certainly catch the eye of any one sitting opposite or watching on a TV!. Hope this helps
Cervin Aug 9, 2007:
I agree with James . This refers to the advertisements you see all round rugby pitch some distance behind the touchlines- they cant be on the touchlines as that's where the touch judges are and from where the 'throw-ins' are taken . These adds are in
Laurent Boudias Aug 9, 2007:
ooops, just noticed, it's rugby. Sorry for not paying attention :)
Laurent Boudias Aug 9, 2007:
what sport is it about? Soccer?
Laurent Boudias Aug 9, 2007:
what sport is it about? Soccer?

Proposed translations

3 mins
Selected

first row by the touchline

Only guessing but I can't think what else it would be.
Must refer to the first row of hoardings around the touchline, ie, the most prominent position for TV audiences.

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Note added at 1 hr (2007-08-09 14:32:25 GMT)
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Have a look at the photo here:
http://www.conti-online.com/generator/www/de/en/continental/...

Pitchside advertising might be the term you want.
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thanks for your help. "
2 hrs

on the sideline

I would simply write on the sideline, since there're no several rows of advertisements.
Peer comment(s):

disagree Cervin : In rugby the term is 'touchline'
4 hrs
I know thank you! but this is the name of the line, I'm talking of the side of the field. You don't put ads on the touchline, let me know if I'm mistaken.
agree catinthenet : .. 6x1m sideline advertising pannels..?
19 hrs
yes, nice. Thanks.
Something went wrong...
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