Glossary entry

French term or phrase:

ambiance musicale

English translation:

music environment / background and on-hold music

Added to glossary by PB Trans
Jan 24, 2007 13:02
17 yrs ago
6 viewers *
French term

ambiance musicale

French to English Tech/Engineering Telecom(munications) music on hold, in-store advertising
I did some research on the Internet and found "ambient music" for this context, but I don't think it's correct, as to me, this is a style of music. A search in Kudoz brings up "background music" but is it correct in this context? It is a company that provides music services for telephony but also in stores and restaurants. Your input is appreciated.

XXX, une société en pleine expansion, établie depuis 1984 offre des solutions qui permettent la gestion de votre ambiance musicale. De plus, XXX conseille, vend et installe des équipements de sonorisation commerciale.

XXX conseille les différentes entreprises ayant besoin de diffuser une musique d’ambiance originale dans leurs établissements ou pour simplement agrémenter la mise en attente téléphonique.

Discussion

PB Trans (asker) Jan 24, 2007:
musique d’atmosphère The text uses "musique d’atmosphère" for background music. I need to find a term that encapsulates background music and on hold music... but perhaps "ambiance music" could fit, as it is clear from the context that it is not a genre of music???
PB Trans (asker) Jan 24, 2007:
Marc Glinert Jan 24, 2007:
ambiance probably too similar sounding to ambient, which is indeed a genre with its own section at the Virgin megastore and everything
Marc Glinert Jan 24, 2007:
They are really two different things, Pina, in-store music and "please hold" music. Not sure we will find a single term to do justice to both.
PB Trans (asker) Jan 24, 2007:
What about ambiance music?
PB Trans (asker) Jan 24, 2007:
Marc My concern with "background music" is that is does not include music on hold... is it accurate to describe that as "background music"? It's not really in the background... you're listening to it while you are on hold. What do you and others think?

Proposed translations

13 hrs
Selected

music environment

PsstOn-Hold music is an important tool in keeping customers on the line while ... part of the overall music environment and is purposely non-entertaining, ...
www.generativeart.com/papers2005/03.PaulBrown.htm - 81k - Cached - Similar pages

Plastic: How Much Would You Pay?It is an application to manage your music environment in its totality. hopefully, the Windows version of itunes will be as good as the Mac version, ...
www.plastic.com/article.html;sid=03/04/28/19185418 - 590k - Cached - Similar pages
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4 KudoZ points awarded for this answer. Comment: "I decided to go for "music environment" in this context. I think background/on-hold music is good too so I will also enter that in the glossary. Thank you all for your help."
6 mins

atmospheric music

Another idea...
Peer comment(s):

neutral Marc Glinert : to me, denotes a type of music alexandre. e.g. ACDC at 200 dB creates an atmosphere but is not atmospheric music
32 mins
After rethinking my answer, I think that you are actually right. Thanks
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+3
13 mins

background music

or "musical backdrop" if you want to avoid this clear but rather clumsy term, Pina
Peer comment(s):

agree sporran
12 mins
thanks sporran
agree Assimina Vavoula
55 mins
thanks Assimina
agree Raymonde Gagnier : Oh! I like "backdrop"....
14 hrs
thanks rousselures - yes it's a word I like to take out of its box every so often
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+1
39 mins

musical ambiance

"Ambiance" is often used (a bit pretentiously, but that's just my opinion) in English marketing speak - maybe it could work here.

E.g.
DrunkDuck: The Webcomics Community - Old DrunkDuck News
Just sneaking in a small piece of news: LAX Light Motion Dreams finally made the jump to Flash comic that features musical ambiance bulit into the page. ...
www.drunkduck.com/news.php?d=20060503

Prairie Woods Trio, www.prairiewoodstrio.com, chicago illinois trio
Overall, we take it as our professional mission and responsibility to provide the appropriate musical ambiance for the various performance venues and events ...
www.prairiewoodstrio.com

Danny Elfman 's Music For A Darkened People: Sleepy Hollow
He's putting a new spin on the musical ambiance idea - twisting it and adapting it match the dense fog that hangs over the town of Sleepy Hollow. ...
elfman.filmmusic.com/sleepyhollow
Peer comment(s):

agree gabuss : and "musical atmosphere" can also fit in well
6 hrs
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6 mins

audio atmosphere

.

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Note added at 22 mins (2007-01-24 13:25:23 GMT)
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Re. your question to Mark, I think 'background music' could stretch to include on-hold music in your context, but I understand your point.
Maybe you could use 'audio atmosphere' for your first example and 'background and on-hold music' for the second.

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Note added at 28 mins (2007-01-24 13:31:18 GMT)
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'Ambiance music' also gets some relevant Google hits and is transparent. There is a slight risk though that it could be confused with the genre 'ambient music' that you refer to in your question.

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Note added at 1 hr (2007-01-24 14:44:12 GMT)
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I think 'background/on-hold music' could work -- see my note above.
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4 hrs

piped music

From the little background reading I've done, it seems "background music" and "on-hold music" are referred to in these two different ways. "Piped music" could cover them both although I feel it has a slightly derogatory tone.
Interesting article here on music and marketing:
http://www.fastcompany.com/resources/marketing/post/111504.h...
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