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Digitally empowered customers

French translation: des consommateurs dotés de compétences numériques/en numérique

12:48 Aug 23, 2017
English to French translations [PRO]
Marketing - Advertising / Public Relations / Web Analytics
English term or phrase: Digitally empowered customers
Sentences:
A new digitally empowered society is emerging.
Digitally empowered customers interact with your brand when and how they want.

Background:
In the context of web marketing and Web analytics, "digitally empowered" customers are a new breed of consumers who have easy to technology and the internet, an therefore greater access to information and choices. This "on-demand" mentality increases expectations.

Audience:
These two sentences will appear on a website specializing in Voice of the Customer (VoC) services. The target audience is French Canadians.

Rejected translations:
Terms such as "habilités", "autorisés" and "autonomes" to translate "empowered" do not adequately convey the meaning here.

Possible translation:
For now, I am considering using "À l'ère numérique", which implies the rest. Suggestions?
Marla Kennedy
Canada
Local time: 17:00
French translation:des consommateurs dotés de compétences numériques/en numérique
Explanation:
a suggestion... maybe something to work from.
I think I prefer consommateurs here, but I understand it might work with the rest of the text.
Selected response from:

Marie Rollet
United Kingdom
Local time: 22:00
Grading comment
I agree that "dotés de compétences numériques" is stronger than "familiers avec le numérique". Thanks for your input.
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +2clients familiers avec le numérique
Alain Boulé
3qui font corps avec le digital
Maïté Mendiondo-George
3des consommateurs dotés de compétences numériques/en numérique
Marie Rollet


  

Answers


3 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
digitally empowered customers
qui font corps avec le digital


Explanation:
;;

Maïté Mendiondo-George
France
Local time: 23:00
Specializes in field
Native speaker of: Native in FrenchFrench, Native in GermanGerman
PRO pts in category: 4
Login to enter a peer comment (or grade)

11 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
digitally empowered customers
clients familiers avec le numérique


Explanation:
Suggestion

Alain Boulé
Local time: 23:00
Native speaker of: French
PRO pts in category: 10
Notes to answerer
Asker: Merci pour la suggestion. Je suis toutefois du même avis que Marie Rollet. Bonne journée!


Peer comments on this answer (and responses from the answerer)
agree  mchd
33 mins
  -> Merci
agree  gayd (X)
4 hrs
  -> Merci
neutral  Marie Rollet: je trouve qu'on perd l'impact d'"empowered". C'est plus qu'une simple "familiarité".
1 day 3 hrs
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1 day 3 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
digitally empowered customers
des consommateurs dotés de compétences numériques/en numérique


Explanation:
a suggestion... maybe something to work from.
I think I prefer consommateurs here, but I understand it might work with the rest of the text.

Marie Rollet
United Kingdom
Local time: 22:00
Specializes in field
Native speaker of: Native in FrenchFrench
PRO pts in category: 4
Grading comment
I agree that "dotés de compétences numériques" is stronger than "familiers avec le numérique". Thanks for your input.
Login to enter a peer comment (or grade)



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