The KudoZ open glossary is a browsable glossary of terms translated via the KudoZ term help network.

French to English Marketing / Market Research Translation Glossary

French term		English translation
une ambition à l'image du groupe		ambition to match our image

une campagne de publicité		In your face/no holds barred/pulls no punches	Sasha Barral-Robinson
Entered by: Sasha Barral-Robinson
une démarche cab		FAB statement	James Peel
Entered by: James Peel
une dynamique d'optimisation de budget		in the interests of optimizing the budget	Carla Selyer
Entered by: Carla Selyer
une lecture etroite		a strict reading

une offre citoyenne		the anti-recession tool with a social conscience, from xxx

une séduction à fleur de peau		a seduction that caress the skin

usine à gaz		convoluted mess; impenetrable jungle

utilisateur reflet		[the image on the tarpaulin/wrap] is the reflection of the user/user's reflection when ....	liz askew
Entered by: liz askew
utilisation des deuxiémes de group,		using the second choice in a group, analysing second choices in/from groups of data

validant Qualité		quality controller	Karen Stokes
Entered by: Karen Stokes
valorisation		enhanced appreciation

valorisation médiatique pondérée		weighted media value

variabiliser		to classify costs as variable (variabilize)

Variantes - déclinaisons		variants	Hervé du Verle
Entered by: Hervé du Verle
Vecteur de communication écologique		makes an environmental statement

vecteur de marge		vector margin

vente postiche (or vente à la postiche)		upselling (or up-selling)

vente prétexte		tie-in sale

verrouillage		closing techniques

version cartée		(loyalty) card holder version

vie du magasin		store layout and display	Yvonne Gallagher
Entered by: Yvonne Gallagher
virement unitaire domestique		single domestic transfer

VISUEL		visuals

visuel d'ambiance		mood visual

vobler à pied souple		Vobler on a flexible stand

VOL		VOL

voyager par le regard		let your eyes take you there	Wyley Powell
Entered by: Wyley Powell
XXXXX - Un Nouvel Art de Vivre le Vin		A brand new wine experience [+ more ideas below]	Carol Gullidge
Entered by: Carol Gullidge
zone académique		school-vacation zones	Michele Fauble
Entered by: Michele Fauble
zone à flâner		pedestrian zone

ZONES DE FORCE		strengths/areas of strength

[packaging imprimé] en plano plus blister		blister pack on cardboard backing

\"POP\" la petite boîte qui fait POP		POP, the firm that\'s bursting with ideas

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