English to Italian Marketing Textiles / Clothing / Fashion Collectibles

The campaign was a testament to XXXX’s evident care-free, lighthearted attitude towards consumer and corporate culture. It seems XXXX was testing the limits of trademark law using transgression to make a larger statement. During the campaign, XXXX sent this message to the companies it targeted:

“You spend your days playing legal ***whack-a-mole*** with harmless and inevitable brand infringement. We’ve made a different game for you! Your C&Ds are used to shut down independent creativity, but now you have the opportunity to use one to participate in an actual creative endeavor. Get writing!”


whack-a-mole è un gioco... vogliono dire che non appena le aziende vincono un'azione legale di diffida (il "cease and desist") devono subito fare i conti con un altro tentativo di contraffazione (credo che la traduzione letterale del gioco non renderebbe l'idea)