Glossary entry (derived from question below)
Italian term or phrase:
Rilancio del marchio Brand X
English translation:
relaunch of the brand X
- The asker opted for community grading. The question was closed on 2013-08-19 08:54:09 based on peer agreement (or, if there were too few peer comments, asker preference.)
Aug 15, 2013 09:26
10 yrs ago
3 viewers *
Italian term
Italy
Rilancio del marchio Brand X
Italian to English
Bus/Financial
Business/Commerce (general)
Re-launching of a brand
Context:
- Rilancio del marchio Brand X e Marketing Mix
- Implementazione del piano di comunicazione per il rilancio del marchio e sviluppo del Marketing Mix
My question: In this case should I translate "marchio" as "trademark"? Or do I just translate "The re-launching of Brand X and the Marketing Mix"?
Please advise.
Thanks in advance
- Rilancio del marchio Brand X e Marketing Mix
- Implementazione del piano di comunicazione per il rilancio del marchio e sviluppo del Marketing Mix
My question: In this case should I translate "marchio" as "trademark"? Or do I just translate "The re-launching of Brand X and the Marketing Mix"?
Please advise.
Thanks in advance
Proposed translations
(English)
| 4 +1 | relaunch of the brand X |
Thomas Roberts
|
| 4 | Relaunch of the X trade mark/symbol/logo |
Tom in London
|
| 4 -1 | New launch of the WhatAWonderfulProduct brand |
James (Jim) Davis
|
Proposed translations
+1
1 min
Thomas Roberts
Native in Italian
&
English
Works in field
Multilingual academic lawyer
Native in: English (Variant: Scottish) 
, Italian
Works in: Italian to English, German to English, French to English, and 3 more.
Related KudoZ points
:
919
Selected
relaunch of the brand X
a brand is a more general concept and it is the one used in Italian anyway
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Note added at 29 mins (2013-08-15 09:55:39 GMT)
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https://www.google.co.uk/?gws_rd=cr#bav=on.2,or.r_qf.&fp=36e...
For the difference between the concept of brand and the legal term trade mark, see: http://www.ipo.gov.uk/types/tm/t-about/t-faq/t-faq-brand.htm
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Note added at 29 mins (2013-08-15 09:55:39 GMT)
--------------------------------------------------
https://www.google.co.uk/?gws_rd=cr#bav=on.2,or.r_qf.&fp=36e...
For the difference between the concept of brand and the legal term trade mark, see: http://www.ipo.gov.uk/types/tm/t-about/t-faq/t-faq-brand.htm
4 KudoZ points awarded for this answer.
Comment: "Thank you very much"
5 mins
Tom in London
United Kingdom
United Kingdom
Native in English
United Kingdom
Architecture, design, technical, etc.
Native in: English (Variant: British) 
Works in: Italian to English
Related KudoZ points
:
249
Relaunch of the X trade mark/symbol/logo
marchio = trade mark, symbol, or logo. You decide which !
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Note added at 6 mins (2013-08-15 09:32:55 GMT)
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NB "trade mark" is two words.
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Note added at 7 mins (2013-08-15 09:34:14 GMT)
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"marchio" is not "brand". Although Italians tend to be vague about it.
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Note added at 6 mins (2013-08-15 09:32:55 GMT)
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NB "trade mark" is two words.
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Note added at 7 mins (2013-08-15 09:34:14 GMT)
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"marchio" is not "brand". Although Italians tend to be vague about it.
Peer comment(s):
| neutral |
philgoddard
: It does mean brand.
5 hrs
|
|
it also means trade mark, symbol, or logo. When an Italian says "brand" they may mean any of these things.
|
-1
3 hrs
James (Jim) Davis
Seychelles
Seychelles
Native in English
Specializes in field
Seychelles
25 years experience constantly improving
Native in: English (Variant: British)
Works in: Italian to English
Related KudoZ points
:
1888
New launch of the WhatAWonderfulProduct brand
An alternative if like me you just don't like "relaunch".
Peer comment(s):
| disagree |
Francesco Badolato
: "Rilancio" non può essere tradotto con "new launch" che significa "nuovo lancio".
8 hrs
|
|
Perchè? C'erono i primi lanci seguiti dai seguenti lanci, i rilanci, quelli nuovi.
|
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