Glossary entry (derived from question below)
Russian term or phrase:
событийный повод
English translation:
media coverage opportunity
Russian term
событийный повод
Proposed translations
media coverage opportunity
Moldova
15+ years of experience
Native in: Russian
Works in: English to Russian, Russian to English, Romanian to Russian, and 1 more.
Belarus
Aus Liebe zur Sprache
Native in: Russian 
, Belarusian
Works in: German to Russian, German to Belarusian, Russian to Belarusian, and 3 more.
eventive / eventful cause
Ukraine
Never give up!
Native in: Russian , Ukrainian
Works in: English to Russian, English to Ukrainian, Ukrainian to English, and 6 more.
"eventful ground"
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Note added at 8 мин (2010-07-12 15:34:26 GMT)
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newsworthy event
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Note added at 9 мин (2010-07-12 15:35:13 GMT)
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http://www.multitran.ru/c/m.exe?a=3&&s=���������� &sc=287&l1=2&l2=1
Portugal
Perfect Translations and High Techs
Native in: Russian (Variants: Standard-Russia, Standard-Latvia, Standard-Kyrgyzstan, Standard-Lithuania, Standard-Kazakhstan, Standard-Ukraine, Standard-Belarus, Standard-Uzbekistan, Standard-Georgia) 
Works in: English to Russian, Russian to English, Portuguese to Russian, and 4 more.
media event
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Vladimir Shelukhin
1 hr
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Thank you!
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Judith Hehir
2 hrs
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Thank you!
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S_Marta
4 hrs
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Thank you!
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| agree |
Katerina Motovilova
: You could also add a description about the tactic of the event to be planned ie/ create an opportunity for a guerilla media event, or boom media event
14 hrs
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Thank you!
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Radwan Rahman
1 day 3 hrs
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event occasion
media worthy event
A MASTER SCULPTOR EXHIBITION SITE sponsorship provides your business a media-worthy event & a large number of highly desirable promotional incentives
France
Pavel Tikunov
Native in: Russian
Works in: English to Russian, French to Russian, Russian to English
memorable event
United States
Excellent English from Russian originals
Native in: English (Variants: British, Australian, US)
Works in: Russian to English
news peg
... to create a news peg
... to find a news peg
and "серьезный" could be something like "effective" or "strong."
Discussion