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The KudoZ open glossary is a browsable glossary of terms translated via the KudoZ term help network.

French to English Marketing / Market Research Translation Glossary

French term English translation
frapper les esprits drive it home
fronton back display panel/backdrop (panel)
fronton headcard/header
Entered by: Ian Davies
gache waste / wastage
Gagner la sympathie de l’adversaire. Winning your opponent over
Gagnez du temps sur la qualité Choosing quality means saving time
gain de budgets nationaux National Accounts Acquired
gainage cladding
garantie marabout retour de l’être aimé the Marabout's promise to bring a loved one back
Gestion et developpement des competences et carrieres skills and career management and development
Entered by: Maria Burnett
Gestion opérationnelle operations management
gourmandise gourmandise
Grand Public General Public (use)
grands dominants top-tier leaders
Entered by: JabTrad
graphique reticulaire networking chart
grille d'analyses evaluation grid
grille de lecture des services service information chart
gros équipement immobilier big immovable equipment / heavy plant equipment
Groupement de Pharmaciens (France) Pharmacists Buying Group
guides d’entretiens et d’animation facilitator’s guide; survey/interviewer’s guide
habitude de la marque (I\'m) used to/familiar with the brand
Entered by: Jenny Duthie
haladjai Haladjian
histoires montées de toute pièces que certaines marquent exposent trumped-up stories put out by some brands
horizon de temps timescale
hors opération en net (invoiced) excluding processing on a net basis
Il n’en reste pas moins que Nevertheless
immersion involvement
implantation européenne permanente solid European presence
implantations corners corner displays
implanter les Bests establish best practices
Entered by: Philippa Smith
inactifs dormant (clients)
incitation à l\'achat willingness to buy
indice de fuite = taux d'attrition churn rate
information 'blanche'/'grise' readily available / not readily available information
ingénierie marketing marketing engineering
Entered by: Adam Lankamer
Initialisation - Finalisation Initialization - Finalization
inscrite dans la durée expected/anticipated/predicted to last
Entered by: Lara Barnett
intégrées au règlement du Fonds included in Fund rules
Entered by: Gary Raymond Bokobza
inter-reliées entre elles cross referenced
interlocuteur de proximité first point of contact
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